Over a decade in marketing operations and business systems. The past year I've moved well past prompting. I build AI agents, automations, and custom tools from the ground up. I entered and placed in my first vibe-coding hackathon. I work daily in Claude Code and Claude co-work.
I love turning chaos into clarity. Finding the one thing that's costing a business 10 hours a week and making it go away. AI just moved the ceiling on what one person can ship.
If you're watching the AI wave and not sure how to make it work for your business. That's exactly the conversation I want to have.
I audit businesses to find where AI gives time back, then build the automations, agents, and tools that make it happen. I also run Claude training for teams that want to use AI themselves instead of having it built for them.
Built the lifecycle program that drove 20% of company revenue. Launched and scaled SMS converting at 15%. Designed an acquisition system that cut 90-135 hours of monthly manual work while growing new sign-ups 20% month over month. Across B2B SaaS, real estate, fitness, and parish operations.
Long before the LLM era, the work has been the same: find the sharpest point in a messy operation and build the system that fixes it. AI just moved the ceiling on what one person can ship.
Pacific Northwest based. I spend a lot of time on the water, on the road, and on a stage somewhere with my people. The best work ideas tend to show up while I'm doing something that has nothing to do with work.
When I'm not building systems, I'm creating with yarn. Blankets, shawls, patterns that take months. I love it.
The same part of my brain that finds the right point in an operation also finds the right shade of ochre between two reds. I don't fight it. Makes me a better systems designer, I think.
