Over a decade in marketing operations and business systems. The past year I've moved well past prompting into building agents, workflows, and AI-powered systems from the ground up, including entering and winning my first vibe-coding hackathon.
I have an insatiable curiosity for learning and growing, and have been working daily in Claude Code, Codex, and Perplexity for the last 6 months. I love turning chaos into clarity and designing systems that strip away the gruntwork, so you can recover your sanity and focus on revenue and growth.
If you're watching the AI hype and aren't sure how to make it work for your business, that's exactly the conversation I want to have.
Audits, roadmaps, and custom builds for operators who want to use AI instead of talking about it. I build the agents, workflows, and integrations that give owners their time back, and that the team can run without me.
Built the lifecycle program that drove 20% of company revenue. Launched and scaled SMS converting at 15%. Designed an acquisition system that cut 90–135 hours of monthly manual work while growing new sign-ups 20% month over month. Across B2B SaaS, real estate, fitness, and parish operations.
Long before the LLM era, the work has been the same: find the sharpest leverage point in a messy operation and build the system that fixes it. AI just moved the ceiling on what one person can ship.
Pacific Northwest based. I spend a lot of time on the water, on the road, and on a stage somewhere with my people. The best work ideas tend to show up while I'm doing something that has nothing to do with work.
When I'm not building systems, I'm creating with yarn. Blankets, shawls, patterns that take months. I love it.
The same part of my brain that finds the right leverage point in an operation also finds the right shade of ochre between two reds. I don't fight it. Makes me a better systems designer, I think. I love seeing random strands of yarn transform into beautiful pieces of art. Ones that you're proud to wear, use in your home.
I keep my stack lean on purpose: a handful of tools I know deeply, which I can combine to ship almost anything a small business needs. When a project calls for something outside this list, I'll tell you.
