The AI space is loud. Most of it doesn't apply to you.

Every week there's a new tool, a new reason you should be doing things differently, a new thing you're apparently falling behind on. I work with business owners to cut through the noise, figure out where AI fits in your operation, what's worth building, and what to skip.

Book a 15-min call →

If this sounds like you

Stop losing hours to that nagging feeling you're falling behind. Watching everyone else talk about AI and having no idea how any of it fits in your business.

You don't need another newsletter, another webinar, or another tool trial. You need someone who can look at your operation and tell you what to build, what to skip, and what to do first.

Get your roadmap →

How much is "we've always done it that way" costing you?

Hours per week spent on repetitive tasks

12 hrs

110203040+

Blended hourly cost per person

$45 / hr

$20$50$100$150

People doing the work

20+

What this is costing you.

Annually

$56,160

1,248 hrs / yr

Monthly

$4,680

~104 hrs / mo

Weekly

$1,080

24 hrs / wk

And that's just the money. Doesn't count the late nights, the dropped balls, or the work you didn't chase because you were buried in admin.

Your best people are buried in busywork and burning out.

Every hour your team spends on manual grunt work is an hour they're not in front of customers, building relationships, or closing deals. Usually the problem isn't talent or tools. It's one of these six quiet assumptions about how the work has to get done.

"We just need to hire more staff."
Sometimes true. Usually a workflow that wasn't designed for the volume it's doing now.
"Our systems can't talk to each other."
They almost always can. Most "we can't integrate X" is a one-afternoon problem in disguise.
"We just need better ChatGPT prompts."
A prompt is not a system. Real leverage is in the loop around the prompt, inputs, validation, logging, handoff.
"Growth means a bigger team."
For a lot of local and service businesses, growth means a smaller team doing more, with a layer of quiet automation underneath.
"We're not big enough for real technical help."
You don't need enterprise software. You need someone to watch you do your job for 30 minutes and then remove the worst hour of it.
"We just need a better dashboard."
A dashboard tells you the house is on fire. It doesn't put it out.

Get an AI integration roadmap that fits your business.

Step 01Free

Book a 15-min intro call.

Tell me what's broken and where the hours are going. I'll tell you honestly whether I'm the right fit, and whether AI is even the answer.

15 min · Virtual

Step 02Deep dive

We walk through the workflow.

A deep dive where you walk me through your current systems and we identify where the time, money, and attention leaks are.

60 min · Virtual

Step 03Priority roadmap

The priority roadmap.

I audit your setup end-to-end and build you a personalized roadmap. What AI tools make sense, what workflows to connect, and the likely ROI.

~1 week · Written roadmap

Step 04Walk-through

We walk through the roadmap together.

A final call where I explain the priorities, the 90-day roadmap, and exactly what to do next. Whether you build it with me or take the roadmap and run.

The roadmap is fully yours to keep

Next step

A 15-minute call. Honest answers. No pressure.

Book the call →

How this works

The same three principles, every time.

Revenue, hours, sanity. In that order.

Every system is measured against one of three outcomes: more revenue, fewer hours, or less chaos. If I can't tell you which one a project moves, I won't take it on.

Build what matters. Use AI where it earns its place.

Most of what gets called "AI strategy" is a list of things you don't need. We figure out what's worth building and what to skip, and we only add AI where it genuinely adds value, not just because it's the technology of the moment.

Plain English, start to finish.

You want to run your business, not read code. Things are explained in plain English and terms you can act on. Everything comes with a walkthrough for you and your team, so you always know what was built and why. No jargon, no black boxes.

What I build with

Specialty areas, and the stack underneath.

Three tools I've gone deep on, plus the day-to-day stack I reach for when wiring your systems together.

Claude

Anthropic’s model family: reasoning, writing, routing

Claude Code

Agentic coding, my daily driver for shipping software

Claude Co-work

Pairing with Claude to design, plan, and execute alongside clients

Tech stack

Anthropic API OpenAI API n8n Zapier Next.js Python Supabase Vercel Tailwind Azure Cloudflare Bunny.net HubSpot Salesforce Dynamics 365 Microsoft 365

FAQ

Do I need to know what I want built before the call?

No. Half my clients start with "something's broken and I don't know what." The AI roadmap audit exists exactly for that case. A week later you'll have a written roadmap you can act on, whether or not you use me to build it.

What happens after you deliver?

You fully own the code and everything it touches. We hand it off to you and your development team to maintain, and you're free to run it however you like. A lot of clients move to a monthly retainer for new features and ongoing work, but that's entirely optional. Nothing is locked behind my involvement.

Why "AI"? Isn't most of this just automation?

A lot of it is. The real challenge isn't automation, it's deciding which parts of your operation need AI and which don't. That's where a systems approach matters. We only add AI where it adds real value, not as another tool bolted on because of the hype.

Can you work with my existing tools?

The priority is to work within your existing ecosystem. The goal is to make things better, smoother, and more efficient so your team can focus on the work they want to do, not get caught up in busywork. I regularly integrate with Dynamics 365, Google Workspace, Microsoft 365, Zapier, Notion, Airtable, and anything with a decent API. Part of the AI audit and roadmap process is mapping out exactly what we can connect, so we're making the most of the tech stack you already have.